How to drive better marketing outcomes through use of a marketing dashboard
By upBOARD
One of the most important parts of any business is selling. To do this, business leaders need to be able to effectively market and advertise their products and services to those in their target market. With the rise of technology, marketing has become more data driven than ever before, and we are seeing an increasing number of businesses look for ways to better track their marketing initiatives effectively.
Today, businesses need to be well versed in various forms of marketing in order to reach their goals. Managing an effective marketing strategy and continually correcting course requires careful monitoring. All businesses change over time. In fact, most businesses are constantly tweaking their marketing strategies from moment to moment in order to reach their true destination. This is the reason businesses need accurate marketing dashboards which allow them to keep tabs on where their business is going and how it is operating on a continuous and seamless basis.
While most businesses track marketing efforts using an amalgamation of spreadsheets and documents across multiple platforms and formats, this comes with certain problems. The nature of this process makes it incredibly difficult to continually keep tabs on all elements of the marketing process in a seamless way. It also makes it challenging to share information across teams easily in order to help make other stakeholders in the business aware of how the organization is doing as a whole.
Building one clearing house of data from around the business is, for many businesses, a huge undertaking. The data that typically goes into creating a combined “marketing evaluation system” comes from various stakeholders across the marketing department. It is managed by multiple people and is kept in different formats. Various Word docs, Excel spreadsheets, and PowerPoint templates are all piled together, and there is often very little communication among the various stakeholders when information is being combined and collated.
Most businesses have been looking for a solution which will help to solve this issue for a while now. They are looking for tools to help them streamline the operations management process by providing one centralized platform for managing their data and keeping everything up-to-date.
This was our reason for building the Marketing Dashboard.
In developing the Marketing Dashboard, we hoped to provide a platform and a framework for businesses to track operations and monitor the overall health of their marketing operations. The Marketing Dashboard template also provides a methodology for breaking down your key business metrics into categories that become actionable and measurable.
Still want to learn more? Check out upBOARD’s Marketing Dashboard in the cloud.