Social Currency marketing combines brand loyalty and social networking to create brand awareness and buzz Marketing messages constantly bombard consumers.…
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Instapreneurship taps into consumers’ creativity and entrepreneurial drive while creating new business models that promote customer co-creation and business innovation…
DetailsReal innovation requires new mindsets, customer insights, technologies, and business models. Here are stories and strategies straight from a recent keynote that…
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Part one in a series uncovering what makes us buy and why (aka insights into the Deep Motivators of Consumers…
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Even before it went on sale, Walter Isaacson’s The Innovators was a bestseller out of the gate. Here’s why the…
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Every business wants a winning business model. Here’s the innovation that propelled one small business to the top, becoming the #1 coffee spot…
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Needs-based marketing is a no-brainer. Real innovators delve into consumers’ “Deep Motivators” to create the most meaningful experiences, products, services,…
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Drone technology may be the next disruptive innovation. But drones must fly over many hurdles before they’re delivering to our…
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Few will criticize Google’s Lunar X Prize. It’s a brilliant innovation challenge. But it’s also misguided.
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Thanks to Jill Lepore at the New Yorker, a crack just appeared in the disruptive innovation paradigm. Just like when…
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