Needs-based marketing is a no-brainer. Real innovators delve into consumers’ “Deep Motivators” to create the most meaningful experiences, products, services, and business models. I just completed a study funded by the Finnish government. It reveals the intellectual and emotional drivers that get people to open their pocket books – basically, why people buy and why.…
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Drone technology may be the next disruptive innovation. But drones must fly over many hurdles before they’re delivering to our doorsteps. Last week Google unveiled its secret aerial drone delivery project, Project Wing. The idea is simple: unmanned aircraft buzz the skies above us carrying products to our homes and businesses. Amazon shared its own…
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Few will criticize Google’s Lunar X Prize. It’s a brilliant innovation challenge. But it’s also misguided.
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Thanks to Jill Lepore at the New Yorker, a crack just appeared in the disruptive innovation paradigm. Just like when a rock pelts the windshield of your car and a hairline crack appears, I can only expect it to spread and get bigger. (see my follow-up article, Debunking Disruptive Innovation for a detailed analysis of…
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Just out – my latest FastCompany article on how to measure innovation: http://bit.ly/innovationmetrics According to McKinsey, more than 70% of corporate leaders tout innovation as a top three business priority, but only 22 percent set innovation performance metrics. It’s not surprising there’s a huge innovation gap in most companies. Some might even argue that the…
DetailsI’m sitting here at the Philips Healthcare “KOL Leadership Summit.” It’s all about tapping into outside expertise to drive innovation. After listening to the first speaker, I wrote this brief article that outlines my take on the broader topic… Naval gazing. Insular thinking. Drinking your own bath water. Whatever you call it, it kills effective…
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Disruptive Innovation is as relevant to internal business functions like HR, Legal, and Finance as it is to breakthrough technologies, products, and services. Last year I spoke at Disney. The company wanted me to teach their high potential leaders the ins and outs of breakthrough innovation. Awesome. But the end of the session something surprising…
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What’s Silicon Valley’s secret? How do you become #1 out of 30,000? How do you create a culture of innovation? Simple questions with complex answers. These resources will help you leapfrog to your next big thing… Tap into the 7 Secrets of Silicon Valley’s Innovation Culture Silicon Valley isn’t just a spot on a map.…
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As we move into 2014, we must remind ourselves about what we already know while keeping on eye on what’s changing. Doing so can make the difference between disrupting and being disrupted.
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Viral Innovation is about delivery “surprise” in products, services, business models, and customer experiences. The goal is to infuse the unexpected into everything you do for customers — and deliver a continuous stream of positive surprises.
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