Disruptive innovation has become business’ biggest paradigm. Harvard’s Clayton Christensen coined the term and the New Yorker’s Jill Lapore recently tore it down. While many companies scramble to create disruptive innovation strategies, the problem is that it isn’t a linear process or methodology. No single strategy or theory (even the theory of disruptive innovation itself)…
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Peer support is the key to creating the motivation to change. Give consumers communities to help them achieve personal goals and you’ll gain their loyalty. Part five in a series uncovering what makes us buy and why (aka insights into the Deep Motivators of Consumers and the Future of Consumer Marketing) See the introductory post here. Most people want to change…
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Are you ready to innovate in 2015? A recent Harris poll finds budgets for strategic innovation are increasing across top companies. Open Innovation is one strategy for beating the competition next year. The recent national Harris poll sponsored by NineSigma shows companies are forging ahead to develop groundbreaking products, accelerate business, and to drive growth…
DetailsThe Sharing Economy is gaining steam, and consumer “Meaning Makers” are driving the trend and business model This is part four in a series uncovering what makes us buy and why (aka insights into the Deep Motivators of Consumers and the Future of Consumer Marketing) See the introductory post here. Many consumers increasingly recognize the…
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Social Currency marketing combines brand loyalty and social networking to create brand awareness and buzz Marketing messages constantly bombard consumers. To cut through the noise, many companies now provide merchandise or discounts in return for consumers’ social sharing and promotion to friends. Consumers who are passionate about certain products, brands, or experiences share with their…
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Instapreneurship taps into consumers’ creativity and entrepreneurial drive while creating new business models that promote customer co-creation and business innovation Part two in a series uncovering what makes us buy and why (aka insights into the Deep Motivators of Consumers and the Future of Consumer Marketing) See the introductory post here. The Internet makes it…
DetailsReal innovation requires new mindsets, customer insights, technologies, and business models. Here are stories and strategies straight from a recent keynote that was given to 500 people in the global technology group of one of the world’s most innovative consumer products companies: For more articles and resources, check out my blog or feel free to connect with me on…
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Part one in a series uncovering what makes us buy and why (aka insights into the Deep Motivators of Consumers and the Future of Consumer Marketing) See the introductory post here. What will get people to buy or participate in what we have to offer? This simple question is at the heart of most marketing…
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Even before it went on sale, Walter Isaacson’s The Innovators was a bestseller out of the gate. Here’s why the biggest business book of the year is indeed a compelling read – and how it falls short of truly innovating the topic of innovation. I’m like most techno-geeks. Anything with a battery turns me on.…
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Every business wants a winning business model. Here’s the innovation that propelled one small business to the top, becoming the #1 coffee spot out of 35,000 cafes in Paris. Watch out Starbucks! Here’s the story of Cafeotheque… Not just the most incredible coffee on the planet, but an amazing business model. No wonder they are ranked as the…
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