About the Book
The Invisible Advantage springboards off of Soren’s widely popular FastCompany article, 6 Ways to Create a Culture of Innovation by expanding Soren’s ideas and transforming them into a how-to guide for changing the game.
The Invisible Advantage outlines exactly how any organization can create an environment that promotes freethinking, an entrepreneurial spirit, and sustainable value creation at all levels across all functions of an organization. The book ins’t just about the importance of an innovation culture, nor how to emulate the “innovation untouchables” like Google and Apple. It’s a complete tool kit that anyone can use to uncover the unique, hidden drivers of innovation and introduce fresh, intuitive approaches tailored to their organization’s specific environment.
Unlike most books, The Invisible Advantage includes everything an organization needs to actually assess, disrupt, and reshape its culture to get more innovation. It’s not just a book – It’s a toolkit for driving culture change focused on innovation.
The Innovation Culture Toolkit accompanies the book and includes:
- 1. Video. Download the Culture as Competitive Advantage video to help make the business case for creating a culture of innovation.
- 2. Invisible Advantage Questionnaire. Get proprietary survey questions to assess your current culture of innovation.
- 3. Interview Guide. Get proven interview questions to engage key stakeholders in 1:1 discussions to assess culture and build momentum for change.
- 4. Invisible Advantage Large Format Poster. Get the Invisible Advantage Large Format PDF Poster to help facilitate working sessions to design your own culture of innovation.
- 5. Invisible Advantage PowerPoint Template. Get the Invisible Advantage PowerPoint Template to capture and share your current state and desire future state innovation culture.