Just out – my latest FastCompany article on how to measure innovation: http://bit.ly/innovationmetrics
According to McKinsey, more than 70% of corporate leaders tout innovation as a top three business priority, but only 22 percent set innovation performance metrics. It’s not surprising there’s a huge innovation gap in most companies.
Some might even argue that the very act of measuring anything “creative” stifles it out of the gate, or that innovation is just plain impossible to quantify. (They’re wrong.) Measuring innovation is a combination of art and science, which is precisely why it’s tough to do.
Check out the article to learn how to tackle this tough challenge…